After we have prepared our pitches and all our inspiring efforts, it’s time to try them out in real life! For example, we tried out pitching in front of possible investors and a pilot. The main feedback we received was that, as our model was somewhat complicated, we should focus on breaking it down further. In addition, since we also know our target audience is investors, it is best to go to places where investors typically gather, such as business events or golf events. On the project side, being active on social media is the most helpful, as social impact projects are often found and frequently seek funding through these platforms. This is why it is best to help them connect and introduce them to AMPTD. Furthermore, listening is also a preeminent part of our process. For example, during our exhibition, we spoke with many people, and we couldn’t just talk and talk, or even talk over them. The best approach is to wait for a response and build on the conversation accordingly. This will ensure that we have a very tailored experience, making the investor more likely to be interested in our project. 

We also ensured authenticity, and had a very, spotove, and inviting attitude. We tried to tell everyone involved in AMTD to embody this attitude to ensure that we all stand for the same, positive, ethos. We also ensured to be authentic to resemble AMTD, which is an authentic platform. This is key, as people will be putting high amounts of money into AMPTD, so it is essential that we make the customer, the investor, in control, and to really prove authenticity.  We also made sure to be patient, and to pay attention to body language, so that we could best tailor ourselves to the investor. We also ensured to express our gratitude often, to ensure that our customers are comfortable to be with us, and to feel appreciated. 

It is essential that we also clarify the different people who either reach out to us, want to help us, invest, or register a project. That is why we have very good classification systems to identify them. For example, we have a spreadsheet (apart from the whole impact tracking system we have in place) for investors, to know who they are, and to know how they helped to ensure that our communication with them is the most effective. Furthermore, we also ensured to connect with them online professionally, whether it is via Instagram, or LinkedIn. We also keep continues contact with them, and ensure we always communicate, send updates, and always keep up with our customers.