
Philip, Arta
4(C) Persuading and Inspiring
My project, AMPTD, is developing a online impact investment platform to help with the gap of social impact projects in Maastricht, and other communities, to solve the gap of there not being enough projects which make a real, impact, with a online platform connecting investors willing to invest, and projects which can benefit with their projects.
Our group has put in a lot of effort to persuade our community. For example, we first made a pitch to gather a more specific audience and inform the government about who we are and how we can contribute to Maastricht as a whole. Pitch Document
Furthermore, we created an Instagram account (@amptdorg, representing the AMPTD Organization), aiming to expand our reach and engage both investors and projects from the online community, as this platform has a broader audience reach. We also aim to align with social media algorithms to maximize the impact of our marketing efforts.
Lastly, we also established a stand at an event. We handed out flyers and did excellent marketing, to stick with the same theme. Some experienced businesspeople, such as Mr. Yeager, said that they would even be willing to get involved and help invest in AMPTD.