AMPTD’s purpose is to inform the community that such an initiative exists, which aims to be a liaison between projects that need funding and the actual funder (eg, the investor). We strive to inspire the community to help and fund initiatives around the world, to inspire and make more changes, such as the people who make changes to AMPTD. Lastly, we aim to persuade the businesses and community to invest in AMPTD. We achieve this by establishing a strong ethical ethos, in addition to offering excellent incentives, and persuading firms to invest in AMPTD. 

Our audience is both given and chosen. Our investor audience is given; anyone who has money and wants to contribute to AMPTD can do so. Our project-based audience is determined, as they submit applications through our website, and we review them to select the ones that have the most significant impact. Our target audience can vary in age. Based on our past research, anyone can be an investor who is willing to contribute money to AMPTD. For our projects, we require them to be over the legal age of 18, as they will have responsibilities with them. We also have no preferences, as AMPTD aims to be inclusive for the whole global community. 

Our goal is to have 30 investors and 20 social impact projects, allowing funds to be allocated appropriately. Our goal is to make the world a better place, get closer to the SDGs, and connect businesses and investors with the community. 

Our most significant limitation is the cost. Due to facilitation (legal fees), this may be a factor that drives some investors away from AMPTD. Additionally, one of the challenges may be transferring the costs and handling all the legal work. This is a limitation for us as they all require costs for us. The platform requires regular maintenance, updates, and relevant information to keep users engaged and informed. Without any sustained effort, there is a risk of decreasing user participation. IN addition, diverse stakeholders are involved, and they have their own goals as well. It would be challenging to overlap AMPTD with all of these diverse goals. Building trust and credibility among investors and users is also essential. Lastly, impact measurement is the most challenging aspect, especially for remote projects, as tracking tangible social impact can be particularly tricky. Without measuring them constantly, it will be difficult to accurately assess the impact and effectively showcase success.